Media Mapping of Jamia's Neighborhood

Centre for Culture, Media and Governance Jamia Millia Islamia, New Delhi Project: Media Mapping Introduction: Media Mapping is rapidly becoming increasingly important especially in the ever-changing Indian diaspora. It is a growing topic of research which studies our behaviour and outlook towards media and in what ways human society changes or adapts to the intricacies of media.  Conceptual Framework: Th is project of media mapping of Jamia neighbourhood employs primary data collected during the years of 2009-2013 and 2018. The research conducted during these years have been analysed, interpreted and presented here in the form visualisations with the help of Tableau.  The project aims to analyse the specific areas of Jamia locale in terms of data with respect to media devices, their usage patterns and penetration. Domains of concern: Photocopy machines Newspaper distribution Cyber Cafes STD/PCO booths The visualisations employ a two-way approach to